Business of Fashion reported Sandbridge Capital made a significant minority investment in Fara Homidi Beauty.WHO: Fara Homidi has spent 25+ years as a makeup artist creating some of fashion's most memorable runway looks. In 2023, she leveraged her vast experience to create Fara Homidi Beauty. A champion of "high-performance slow beauty," the clean luxury beauty range is professionally formulated for effortless application, featuring sustainably minded packaging and products with a refill system and an inclusive color range.Sandbridge Capital is a private investment firm with offices in Los Angeles and New York that invests exclusively in high-growth global consumer brands, including beauty brands DedCool, Kulfi U Beauty, Henry Rose, Peach & Lily, r.e.m. beauty, Madison Reed, and Everist. Since its founding with the backing of an iconic group of consumer industry operators and advisors, Sandbridge has been strategically partnering with brands in the beauty, luxury, health and wellness, and disruptive consumer-based technology segments.WHY: The investment will be used to build the team, and marketing and international expansion, with the UK first on the agenda.IN THEIR OWN WORDS: Ken Suslow, Sandbridge Capital founder and Managing Partner, told Business of Fashion that the brand’s “artfully elevated approach to reimagining clean and efficacious colour” appealed to the firm, as well as its positioning as a luxury and makeup-artist beauty label.DETAILS:Fara Homidi Beauty has secured investment from Sandbridge Capital. The exact funding amount was not disclosed, but founder and CEO Fara Homidi described it as “considerable.